LEARN THE CONTEXT
Audit a sample brief
This activity gives you the business context behind the work—not just a procedure to memorise.
DAY 06SHADOW
Write a brief creatives can use
Translate strategy into a clear hook, narrative, shot direction and CTA.
MISSION06
CONNECT THE WORK
Fix two ambiguity gaps
Follow the handoff. Identify what arrives, what decision belongs to you, and what the next owner needs.
PROVE UNDERSTANDING
Confirm the intended outcome
Apply the idea to a realistic situation. The goal is sound judgement, not passive completion.